The Future of Nicotine Starts Here.

After a decade of explosive growth, it’s time for the nicotine pouch industry to come together, reflect on the journey, and shape the future.

Welcome to Nicotine Pouch Days in Sweden – the heart of the modern oral nicotine revolution, in 2025 Introduction Content: Little over ten years ago, nicotine pouches were just an idea. Today, it’s a $5 billion global industry.

But what’s next? In 2025, Nicotine Pouch Days will bring the industry home to Sweden, where it all began. This is the first-ever B2B event exclusively dedicated to the nicotine pouch category – a chance for industry leaders, innovators, and regulators to gather, and set the course for the next decade of growth. What have we learned in the last 10 years? How have consumer preferences evolved? What has driven the explosive rise of nicotine pouches from niche product to global category? And most importantly, what challenges lie ahead for the industry? Listen to industry experts and … How are regulators shaping the future? As nicotine pouches grow, so does the scrutiny. How are regulators like the EU and FDA approaching this category? What trends and opportunities are emerging inFrom 0 to $5 billion in 10 years – where do we go next?

Nicotine pouches have transformed the industry over the last decade. But what have we

really learned? And, more importantly, what’s the future of the category?

In November 2025, Nicotine Pouch Days is coming to Stockholm, Sweden, the birthplace of the modern oral nicotine movement. This will be the first-ever global B2B event dedicated exclusively to the nicotine pouch industry.

Key topics we’ll cover:

• Insight: What have we learned after 10 years of rapid growth?

• Regulation: How are regulatory bodies like the EU and FDA shaping the category?

• Innovation: What groundbreaking developments will push the industry forward and strengthen its role in harm reduction?

Why should you attend?

• High-level industry insiders from leading global companies and organizations will provide invaluable insights.

• Keynote presentations from top experts in the nicotine and regulatory sectors will shape the conversation.

• Industry-first platform for collaboration, innovation, and networking focused exclusively on nicotine pouches.

Stay tuned for more details and be ready to help shape the future of nicotine at Nicotine Pouch Days 2025 regions like Asia, the Middle East, and South America? And how can industry stakeholders collaborate to navigate these complex regulatory environments? What innovations will shape the next decade?

From product development to harm reduction, innovation has been at the heart of the nicotine pouch industry’s growth. What groundbreaking innovations will continue to expand the category and make it even more relevant in the global movement toward reduced-risk products?

Join us in Sweden in 2025, for Nicotine Pouch Days – the event that will define the future of nicotine. Whether you’re a manufacturer, retailer, distributor, or regulator, this is your opportunity to be at the center of the industry’s most important conversations. Stay tuned for more information.

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